This project focused on developing a cohesive visual identity for Miah Families’ capital campaign, designed to communicate their vision for creating a connected, multigenerational community where individuals of all abilities and ages can belong, thrive, and grow together.

The project included a 10-page capital campaign brochure that translates Miah Families’ mission, community impact, development vision, and funding model into an engaging, easy-to-navigate story. A bold visual system of layered photography, organic shapes, vibrant color, and clean typography was used to balance the warmth of the organization with the professionalism needed for donor-facing materials.

The campaign was extended into social media graphics and promotional assets, creating a consistent visual experience across print and digital platforms while highlighting key statistics, the need for the project, and the impact of community support.